Keyword Analysis

Keyword research or keyword analysis is one of the more challenging aspects of search engine marketing.

Selecting the most appropriate keywords or keyword phrases a website should be optimized for is ultimately the key to successful search engine positioning. If you're not targeting the right keywords and phrases, then even the best rankings are of little value.

Selecting keywords is a balance of choosing phrases that are relevant to your website, are sufficiently popular search phrases to warrant targeting (i.e. people are actually using these search phrases) and, where possible, have a low number of competing sites.

The ideal scenario is finding a keyword phrase that is relevant to your site, often searched on, but for which there are few competing websites.

The reason for targeting keyword search phrases rather than single keywords is because this is how real people search. Single keywords generally are not specific enough and return far too many results.

For this reason the majority of searches conducted consist of a phrase made up of 2 - 4 words. A phrase consisting of several words refines a search and delivers more specific results.

You must ensure your site is optimized for the most appropriate keyword phrases (search terms).

These keywords/keyword phrases are the words and phrases that our research and analysis will determine are your strongest and have the most potential for reaching new clients. As well, we will determine and analyze the keywords/keyword phrases that your existing customers and your competition’s customers are currently querying in search engines.

We will also suggest areas where we believe the creation of additional copy will bring in more traffic to your website based on the keywords/keyword phrases we have found.